Case Studies / Testimonials

Case Studies

SCHERING LABORATORIES
Schering and Genesis Logistics agree to expand their existing partnership to include Literature and Promotional Fulfillment.

During the last quarter of 1996 Schering Laboratories made the decision to relocate their Eastern Distribution Center. Recent growth, created by blockbuster products such as Claritin, required a facility that would provide considerably more space for the distribution of pharmaceutical samples to their sales team as well as shipments to their wholesale clients.

A critical decision was made at the time to outsource the fulfillment of their literature and promotional items to Genesis Logistics. Between September and December system interfaces were researched, designed and integrated. Realistic implementation timelines were determined that would coincide with the overall goals and objectives of all the departments that would support, interface and benefit from the change.

Immediately following the selection process Genesis Logistics added key personnel, a site location was finalized and the facility was outfitted with a racking system, flow racks and conveyors according to mutually agreed specifications.

During a two week shut down, between Christmas and the New Year, 8000 pallets, consisting of 1,300 active SKU's, were transferred from their Union, NJ location and three off site locations into the 250,000 square foot Genesis Logistics facility in Dayton, NJ. A complete inventory was conducted during this time and the facility was receiving and shipping orders on January 5, 1998.

Genesis Logistics has been Schering's transportation partner for the pharmaceutical sales samples since October of 1988. While pharmaceutical and promotional materials are shipped from two separate locations, cycle orders are picked simultaneously and combined by the delivering agent. There is one delivery to the sales representatives, allowing for more valuable time with clients.

Schering has been able to capitalize on the functionality of an integrated Warehouse Management system, which provides for enhanced inventory controls and reduced costs while service standards and cycle times have dramatically improved.

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